Building
Your Brand
Strong brand awareness and brand recognition mean your brand is top of mind when people think about real estate services or a specific neighborhood. How do you increase your branding efforts?
You do this through focused efforts on portraying the following elements:
Brand Voice
Brand Aesthetic
Brand Values
Marketing Center: Your One Stop Shop
Save Time: Marketing Center allows you to make a whole suite of marketing collateral in minutes, including Social Media posts, Print brochures and flyers, and Digital Advertising
Customizatize All designs are fully customizable to highlight your message and photography
Print Professionally: Marketing Center is integrated with Xpressdocs to have professionally printed materials delivered to you as soon as the next day.
Be “On Brand”: All assets are already on-brand and feature Compass design elements
Listing Marketing
Review the Compass.com Building & Listing Description Style Guide
Review the Fair Housing Word and Phrase List
Review the Marketing Inclusivity Guide
Need a copywriter? Review Compass’ national network of copywriters
New Listing:
Submit your listing to be featured on Compass Baltimore’s Facebook and Instagram
Share your listing in the Central MD Agent to Agent Community on Workplace
Download and share a Just Listed social media post
Launch a 10-day social media advertising campaign
Create and send a Just Listed email blast
Create and share a listing video
Just Sold:
Add your client’s sale anniversary to your CRM
Ask for a testimonial and share it on social media
Enroll your client in a just closed action plan in your CRM
Download and share a Just Sold social media post
Create and send a Just Sold email blast
Create and mail a Just Sold postcard
Add the sale to your listing presentation
In House Marketing
2026 Social Media Calendar
Transform your social media game with an easy to use Google Calendar populated with seasonal and timely ideas to keep you engaging your sphere on Instagram, Facebook, and Tiktok.
The Content Mix: We’ve balanced the strategy with a mix of Organic Ideas (personality-driven), Holiday/Seasonal Prompts, and Listing Reminders (Coming Soon, Just Listed, Market Updates).
By syncing the Calendar link to your Compass Google Calendar, the content prompts and templates will pop up as "appointments” for you to remind you to post consistently.
New content added monthly for ongoing Compass programming and timely seasonal material.
Lifestyle Photography
Compass-produced lifestyle photoshoots are one of the best ways to create personal brand assets to use in your marketing materials. Having great photos on hand year-round lets you take advantage of time-sensitive opportunities, and ensures you always have content to fill your emails, social media, brochures, advertising, and more. The marketing team recommends shooting 2-4 times per year, which will allow your marketing images to change with the seasons.
To request a lifestyle photoshoot:
Step 1: Familiarize yourself with the Compass Lifestyle Photography Guide.
Step 2: Confirm the location(s) and a theme for your shoot. (email marketing@compass.com for assistance).
Step 3: Decide which photographer you’d like to work with. Review your options here.
Step 4: Email your selected photographer and finalize the details of your shoot.
Step 5: Arrive on time the day of your shoot and wait for final images to be delivered via email.
Email Signatures
Your email signature is like a virtual business card—a reflection of your brand and a powerful marketing vehicle. Expand your regional referral base by denoting marketplace information in your signature.
