Consider utilizing a “Make Me Move” campaign to generate more Private Exclusive Listings. Begin by identifying the homeowners in your database and ask them what their “make me move” price would be. In other words, what is the magic number that would make it a no-brainer for them to sell their home? Once you’ve identified this price with the homeowner, you’ll be able to add it to your contact’s profile in your CRM using the new “Make Me Move” field. Even better, you can post their listing as a Private Exclusive and a buyer might materialize.
Make Me Move
Let’s get started:
Tag your CRM contacts with Homeowner (or something similar) to easily identify them and make outreach.
Choose your method of outreach. Give them a call, send an email, or send a text!
Utilize the talking points on this page or our Make Me Move Email template.
Add a Make Me Move price to contacts in your CRM - it’s super easy! For contacts with an address already on file, you’ll see a new option to add their Make Me Move price. If the contact does not have an address, you’ll be prompted while adding a new address to indicate their Make Me Move price (if you have one for them).
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Talking Points:
“Inventory remains tight but buyer demand is increasing.”
“You likely aren’t planning to move, but is there a price that would make it a no-brainer for you to move? “"
“My company has an internal database of homeowners and their desired “make me move” price. We maintain this on the off-chance that we can pair a buyer to a home, whether it’s actually on the market for sale. “
“There is no formal commitment or expectation from you even if we find a buyer who is willing to pay your dream price. You do not need to sign anything.
“Your home will not be publicly marketed and your contact information will not be shared with anyone at my company. “